Collaborative and Spontaneous

The goal was to communicate the richness of a Detroit-based jazz festival to a broad multinational audience, while also utilizing space and architecture as messaging surfaces. Since jazz has a way of being collaborative and spontaneous, our team wanted to communicate that energy through unique imaging and branding choices. Our team created a way-finding system to help attendees get around the festival, utilizing color to communicate the different attributes of music via sound to form.

Typography • Print • Motion • Experience Design • System Design

The exploration of cut forms was informed by the nature of instruments and players. Each player has a different characteristic, so we wanted each element to feel spontaneous.